Role
Creative Director / Designer
Website
Web Design & Development
Wellbridge
Overview
The Wellbridge team was seeking to enhance its branding and online presence to keep up with the dynamic fitness industry. They needed to revamp their corporate site and 19 club-specific sites, with a focus on enhancing the user experience, streamlining the new membership sales funnel, reorganizing the existing site structure, and ensuring the new experience was mobile-friendly.
Result
The aim was to modernize the outdated appearance of the Wellbridge brand by making simple yet sophisticated enhancements to the color palette, typography, and imagery utilized throughout the website. To emphasize the community aspect of each fitness club, the team placed emphasis on club members engaging with each other and trainers. The team adopted a modular approach to the page layouts and content organization to improve the efficiency of the project’s development phase.
