Role
Creative Director / Designer
Website
Web Design & Development
Straighterline
Overview
The StraighterLine platform caters to more than 45,000 students annually, both directly via straighterline.com and through a growing network of partnerships with colleges, universities, and employers. Through collaboration with over 150 regionally accredited institutions, they offer cost-effective and low-risk online pathway programs that allow students to earn college credits and achieve their academic aspirations.
Result
We collaborated with the marketing team to implement a comprehensive overhaul of their Magento-based website, which involved revamping their brand, improving the UI/UX, incorporating custom illustrations, and optimizing the site for mobile devices, given that the target audience accessed the site equally on both mobile and desktop.
