ONtrack Horse Racing App

For ONtrack, the UI/UX solution focused on providing users with easy access to relevant horse race information and a seamless betting experience. The platform displays the race schedule and horse statistics in a clear and organized manner, with interactive features to enable users to track their favorite horses, bet, view live races, and view race results. One solution was making the betting process simple and intuitive. To enhance user engagement and improve the overall user experience, the app provided notifications for upcoming races, track conditions, or changes to race schedules. The updated design was visually appealing and matched the aesthetic preferences of horse racing fans, by using appropriate imagery, typography, and color schemes to create a unique brand identity for the app.