Role
Creative Director / Designer
Website
Web Design & Development
CUDL
Overview
What separates CUDL from its competitors is that they bring a more human(e) approach to automotive financing by focusing on a customer-first experience using the nation’s largest network of credit union lenders and in-market car shoppers. They wanted a responsive website that was intuitive and made the online car buying experience easy for dealers and lenders.
Result
The final outcome not only perfectly reflected the revamped brand, but it was also incredibly functional and user-friendly, while its premium design surpassed that of its competitors. The site also clearly defined its financing process and the AutoSMART digital retail solution.
